The highly-anticipated award ceremony of the year will soon commemorate the best of Bollywood, as Filmfare today announced that the prestigious 64th Vimal Filmfare Awards 2019 will be held on 23rd March, 2019 at the Jio Garden. The date was announced in the presence of Mr. Deepak Lamba, CEO, Worldwide Media, Mr. Jitesh Pillaai, Editor – Filmfare, Mr. Anil Verma, Group Marketing Head, Vimal , Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 and superstar Ranveer Singh who will also be performing at the prestigious award show. The press conference was inaugurated by lighting a lamp at Taj Lands End, Mumbai, to signify the glorious journey of the famed award show.
Over the years, Filmfare awards has evolved to be the country’s most prestigious and sought-after awards show. With its first ever association with Vimal, this year in its 64th year of eminence, the awards aims to bestow the best of the best in the film fraternity with prestigious titles under numerous categories. The award ceremony will witness the who’s who of the industry in attendance and it will also set exciting new milestones as the evening unfolds. The night will recognise the best of films and stars as well as the winners of the third edition of Vimal Filmfare Short Film Awards 2019.
Speaking on the occasion Mr. Deepak Lamba – CEO, Worldwide Media said, ““Over the years, Filmfare has set a bench mark for the entertainment industry. We have grown from being a TV show to actually being a huge scale live entertainment spectacle. Who better than Ranveer as a choice for us to be a mass entertainer at the Filmfare awards stage! He is very much a part the Filmfare family, and it’s our pleasure to actually have him as our show stopper for the awards this year. I’d like to extend a very warm welcome to Vimal who’s come on board as our title partner for the first time and we look forward to having a fruitful association. I’d also like to thank Colors for extending their support as they have always ensured that they go all out to promote the show in the best possible manner. Due to our partnerships with various broadcast and digital platforms, today Filmfare awards has a duplicated reach of 2bn ! Which in effect means that anyone who is interested in Bollywood will consume our content across some platform or the other – it is today without doubt the largest platform for recognizing the finest talent of the Indian film industry”