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Godrej  signs a tripartite MOU with the Government of Uttar Pradesh

Godrej Consumer Products Limited signs a tripartite MOU with the Government of Uttar Pradesh to further its commitment to eliminate malaria in India by 2030

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 Godrej Consumer Products Limited (GCPL) has signed a non-financial, tripartite, Memorandum of Understanding (MOU) with theMinistry of Health and Family Welfare, Government
of Uttar Pradesh, and Family Health India (FHI), a local affiliate of FHI 360 (a US-based NGO). This is the
second MOU signed with a state Government by GCPL, the first being with the Government of Madhya
Pradesh in January 2018, which details a long-term partnership and enlists responsibilities for each party to
ensure wider reach and create a more sustainable model for implementing GCPL’s Project EMBED
(Elimination of Mosquito Borne Endemic Diseases).
On April 25, 2017, World Malaria Day, GCPL committed to support a malaria free India by 2030 and
commissioned Project EMBED, which aims to reduce morbidity and mortality caused by vector borne
diseases. EMBED will cover 200 villages in the Bareily and Badaun districts of Uttar Pradesh and impact
1,50,000 people at risk from malaria. The project activities will include providing information, education and
communication(IEC) materialto implement behavior changecommunication (BCC) campaigns focused on
prevention and treatment of mosquito borne diseases. It will also provide training to local health workers, and
support Government led vector control initiatives. 
The MOU was signed by Godrej Consumer Products, Dr. Prabhakar Singh, Director General, Medical
Health, Government of Uttar Pradesh and Sharad Malhotra, Director of FH India. Other government officials
present included Dr. Mithilesh Chaturvedi, Director, communicable diseases, Mrs. V. HekaliZhimomi,
Secretary Medical Health, Shri. Siddharth Nath Singh, Honourable Health Minister, Uttar Pradesh,
ShriMahendra Singh, Honourable Minister of State, Medical and Health, and Shri Pankaj Kumar, Medical
Director, National Health Mission.
Commenting on this partnership, Vivek Gambhir, Managing Director and CEO, Godrej Consumer
Products Limited, said:
“As a company, Godrej has always actively championed social responsibility. We are deeply committed to
driving the social progress of the communities that our businesses operate in. We have a 'shared value'
approach to business growth and innovation. The idea is to link business success with social progress.
We have been working closely with the Government of Madhya Pradesh since we commissioned EMBED.
We are very thankful for the support and encouragement that the Government and FHI have extended
towards the elimination of mosquito-borne diseases in the state. We believe that by building strong
partnerships and creating community engagement, we can make huge strides in our efforts towards
eliminating malaria in India by 2030. We are encouraged by the progress made by EMBED in Madhya
Pradesh and are looking forward to replicate our intervention and engagement model, and learnings in Uttar
Pradesh.
Our overall goal is to improve awareness related to vector borne diseases, and increase adoption and usage
of mosquito prevention strategies, which will significantly contribute to the reduction of the economic burden
and loss in productivity caused by these diseases.”

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